Having a small business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers.
Nowadays, with so many online services, there’s really no excuse to keep putting it off.
Still not sure how having a website will help you grow your business? Here are ten reasons every business needs a website:
1. Your customers expect it
If this were the only reason on the list, it would be enough. Six out of ten consumers expect brands to provide online content about their business on some form of digital property, and more than half head straight to the brand’s website for product information.
If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere. Take a look at this list of specifics that customers say they want from a business website.
2. It provides social proof
Ninety percent of consumers claim that online reviews influence their buying decisions..
3. Instant Communication
Once a business has its website, it gives them the ability to communicate with their customers instantly. Upcoming sales and new products can be instantly advertised on the business website.
Another important factor is content and the integration of social media.As you generate content that may help a prospect, you can use social media to instantly propagate that content across thousands of potential customers.
4. Around-the-Clock Access
With the help of the internet, consumers can now literally shop online around-the-clock. The only way businesses can reach all of their potential customers is to have a good business web design that will allow them to shop or research the company any hour of the day.
5. Cost Savings
A business website can cost very little maintenance. When compared to other advertising techniques, it is fairly inexpensive.
Considering the business website power, the return-on-investment is higher than other advertising channels in most cases.
A website should be a sales tool, explaining products and services and generating leads from that information. If you compare this to the salary of a person and the cost of sales collateral, it is a fraction of the cost.
Need help to set up a website for your business?
Send us an e-mail to firstname.lastname@example.org and we will be glad to answer all your questions. Furthermore, we offer you SEO optimization, and web translation into English, German and Spanish in Puerto Montt, and remotely throughout Chile.
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