Why you should have a multilingual website?

Why you should have a multilingual website?

The internet continues to grow and has become the default point of call for businesses and individuals searching for goods, services or information.

For businesses wishing to get that competitive advantage, a multilingual website now presents one of the highest impact means of expanding a client base and securing greater sales volumes.

The multilingual website will continue to become a necessity for businesses and organizations as the process of internationalization unfolds.

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Here are 5 good reasons why you need a translated website today rather than later:

1.- New Customers

A multilingual website brings you are new customers. By having your site accessible to potentially thousands of people you are showcasing your company across the globe. For non-Spanish speaking users looking for your product or service, you automatically capture their attention.

2.- Sales

With every language added to a website, there is the potential for an increase of between 100% in sales. Even if a multilingual website is translated into a few of the major world languages, i.e. Spanish, French, German and Italian, there is potentially a 400% increase in sales. There are few other ways to get such an increase for such little investment.

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3.- Culturally Sensitive

A multilingual website, if designed properly, overcomes potential cultural barriers through allowing access in a native language. This automatically puts the user in a ‘cultural comfort zone’ due to their being able to navigate, understand and interact with the website.

4.- Shows International Nature

Image is everything. A multilingual website demonstrates you think, work and deal internationally.

5.- Customer-Centric

A multilingual website demonstrates you are thinking about the customer. That little extra effort shows you have thought and cared enough about them to offer the website in their language. As with anything in business, if the customer thinks you care, they will want to do business with you.

Source: Kwintessential

In WYT - Web and Translations, we translate your website into English, Spanish and German. Furthermore, we offer web design and maintenance, SSL certificate install, and SEO services in Puerto Montt, and remotely throughout Chile.

Contact us through our contact form or write us an email to contacto@webytraducciones.cl

You can read this article in English, Spanish and German only switching the language on the website.

What is an SSL certificate?

What is an SSL certificate?

Websites can transmit a lot of sensitive information during a typical browsing session. Consider what you share online every day: your email address, mailing address, phone number, credit card info, even your login credentials. That’s a substantial amount of information you don’t want falling into the wrong hands! The secret to keeping your and your visitors’ info safe lies in SSL (Secure Sockets Layer) certificates.

Finally, what is SSL?

An SSL certificate is a basic security measure that protects data as it moves from a website to a server. If you submit a payment, log in to an account, or subscribe to a newsletter, an SSL certificate will prevent cybercriminals from stealing that information in transit. You’ll know if a website has one if the URL begins with “https” instead of “http” and a padlock icon appears next to the URL.

If you don't have it, something like this will appears, indicating your website as not secure:

Here in WYT - Web and Translations, we install the SSL certificate, work on web design, and maintenance, and translations into English, Spanish, and German in Puerto Montt, and remotely throughout Chile.

You can read this article in English, Spanish and German only switching the language on the website.

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